Coaching & Consulting
About Wendy
25+ years building consumer brands. Now in portfolio mode.
Wendy Montgomery is a senior marketing and commercial leader with 25+ years of experience across some of North America's most recognized consumer brands. She's held VP and SVP roles at Revlon, Weston Foods, and Arterra Wines, and has advised private-equity-backed portfolio companies, mid-market challengers, and Fortune 500s on brand, growth, and commercial transformation.
Originally launched as Montgomery Marketing in 2005, M² has evolved into Wendy's portfolio-mode practice: a small number of select engagements where senior leadership, commercial rigor, and a bias for action are the point.
She splits her work between Fractional CMO engagements, commercial strategy and transformation (often in partnership with Dialectic & Co), and executive coaching.
Her work has been recognized by the Canadian Marketing Association, Media Innovation Awards, The Cassies, and Strategy Magazine's Marketer of the Year.
Why Portfolio Mode
After 25 years inside companies, I wanted to bring the best of what senior leadership looks like — conviction, speed, and care — to a wider set of teams, without the trade-offs of a full-time seat. Portfolio mode means fewer engagements, deeper ones, and a meaningful impact on the people and businesses I work with.
