About Wendy

Wendy Montgomery is a seasoned executive, advisor, and certified coach with over 25 years of experience driving growth, brand strategy, and organizational transformation. She’s led iconic consumer and service brands across Canada and the U.S.—from Pepsi and Tropicana to Revlon, Weston Foods, and Arterra Wines—holding senior leadership roles including SVP Marketing, Vice President, and Interim GM.

As a trusted consultant and fractional CMO, Wendy has partnered with private equity-backed companies, mid-sized challengers, and Fortune 500s alike to accelerate performance through customer insight, team alignment, and brand clarity. Her work has been recognized by the Canadian Marketing Association, Media Innovation Awards, The Cassies, and Strategy Magazine’s Marketer of the Year.

Wendy is also a certified executive coach (ICF/CTI), with a passion for helping individuals and teams unlock their potential, navigate change, and lead with intention. This dual lens—commercial strategist and people-centered coach—is what sets her apart.

Originally launched as Montgomery Marketing in 2005, M² has evolved to reflect Wendy’s unique blend of consulting and coaching expertise. Today, she operates in Portfolio Mode—offering select advisory, coaching, and interim leadership support to values-aligned organizations at key inflection points.

When not collaborating with clients or surfacing new insights, Wendy can be found “trend-surfing” with her daughter, on her Peloton leaderboard, or teaching yoga to a loyal community.