Coaching & Consulting
Commercial Strategy
Strategy with a spine: part plan, part build, all traction.
The Problem
Strategy decks get written. Most of them die in the drawer. What you need is a senior operator who can shape the plan and build the operating system that makes it real — someone who can sit with your CEO, challenge the thinking, and then roll up their sleeves when the work starts.
How We Work Together
Scale-Up Operator — foundational commercial build for growth-stage businesses
When the company is scaling and the commercial function hasn't kept up, I come in to build what's needed: planning cadence, forecasting rhythms, cross-functional workflows, AI-ready data and reporting infrastructure, and the team structure to run it. The work is hands-on and built to outlast the engagement.
Transformation Lead — when the business needs to change, not just grow
In partnership with Dialectic & Co, I lead transformation work that touches commercial strategy, organizational design, and change management. For PE-backed portfolio companies, post-acquisition integrations, and businesses repositioning for the next stage.
Fractional Chief of Staff — sitting beside the CEO when the work is bigger than one role
For founder-CEOs and senior leaders who need a senior operator to run the executive operating rhythm, translate strategy into execution, and own the cross-functional work that doesn't fit cleanly in a functional org.
What That's Looked Like
1 / PE scale to exit prep (Gateway Services)
-
Executive team operator in PE-led transformation. Led 9 across CX, Digital, and Product, drove +72% YOY retail revenue, and shaped M&A integration and exit readiness.
2 / Commercial operating build (Arterra Wines)
-
Designed and installed the planning and portfolio cadence that drove multi-year share and margin growth.
3 / C-suite right hand (Arterra/Weston Foods)
-
Acted as Fractional Chief of Staff through a pivotal growth phase, translating strategy into execution across functions.
The Commercial Diagnostic - $5,000 - $8,000
Most commercial strategy engagements start here. Two to three weeks. I interview your leadership team and review how the commercial function currently operates: planning cadence, forecasting, cross-functional workflows, team structure, and where the gaps actually are. The output is a written assessment and a one-hour CEO debrief with clear priorities and a recommended path forward. It removes the guesswork from scoping a larger engagement and gives both sides a clear read before committing
The 60-Day Commercial Sprint - $15,000 to $20,000
For teams that have the diagnosis and need the work done fast. Fixed scope, fixed price, fixed timeline. One defined outcome — a GTM reset, a commercial operating model, a post-acquisition integration plan — delivered in 60 days.
