Driving Change That Sticks

Fractional CMO, commercial strategy, and executive coaching for leaders building what's next.

Areas of Expertise

Fractional CMO

Marketing with a blueprint: part builder, part brand, all growth.

Senior marketing leadership on demand. Brand, growth, team, and the operating rhythm behind it — built by someone who's done it at Revlon, Weston Foods and Arterra.

Explore Fractional CMO

Commercial Strategy

Strategy with a spine: part plan, part build, all traction.

A senior commercial operator who can shape the strategy, build the operating system, and lead the work. For the moments when the answer needs both thinking and doing.

Explore Commercial

Executive Coaching

Coaching with a compass: part reflection, part strategy, all progress.

For leaders in transition, transformation, or stepping into a role bigger than they've held before.

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About Wendy

Aligning Strategy, Teams and Execution

25+ years leading consumer brands at the VP and SVP level — from PepsiCo and Kellogg to Revlon, Weston Foods, and Arterra Wines. ICF/CTI-certified executive coach.

Today M² operates in portfolio mode: a small number of select engagements where senior leadership, commercial rigor, and a bias for action are the point.

Fractional engagements, executive coaching, and commercial strategy work for organizations at inflection points.

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SOME OF THE ORGANIZATIONS I'VE WORKED WITH

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"Wendy is a collaborative, confident and transparent client partner. Her strategic business acumen, passion for purpose-driven work, candour and genuine care for colleagues made Wendy a pleasure to work with on the Arterra Wines business."

Laura Robinson
VP Group Account Director
BENSIMON BYRNE

Contact

Let's Talk

Whether you're scoping a fractional CMO engagement, rethinking how your commercial function operates, or looking for a coach who's sat where you sit — get in touch.