Coaching & Consulting
Commercial Strategy
Strategy with a spine: part plan, part build, all traction.
The Problem
Strategy decks get written. Most of them die in the drawer. What you need is a senior operator who can shape the plan and build the operating system that makes it real — someone who can sit with your CEO, challenge the thinking, and then roll up their sleeves when the work starts.
How We Work Together
Scale-Up Operator — foundational commercial build for growth-stage businesses
When the company is scaling and the commercial function hasn't kept up, I come in to build what's needed: planning cadence, forecasting rhythms, cross-functional workflows, AI-ready data and reporting infrastructure, and the team structure to run it. The work is hands-on and built to outlast the engagement.
Transformation Lead — when the business needs to change, not just grow
In partnership with Dialectic & Co, I lead transformation work that touches commercial strategy, organizational design, and change management. For PE-backed portfolio companies, post-acquisition integrations, and businesses repositioning for the next stage.
Fractional Chief of Staff — sitting beside the CEO when the work is bigger than one role
For founder-CEOs and senior leaders who need a senior operator to run the executive operating rhythm, translate strategy into execution, and own the cross-functional work that doesn't fit cleanly in a functional org.
What That's Looked Like
1 / PE scale to exit (Gateway Services)
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Executive team operator in PE-led transformation. Led 9 across CX, Digital, and Product, drove +72% YOY retail revenue, and shaped M&A integration and exit readiness.
2 / Commercial operating build (Arterra Wines)
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Designed and installed the planning and portfolio cadence that drove multi-year share and margin growth.
3 / Post acquisition integration (Gateway Services)
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Designed and installed the planning and portfolio cadence that drove multi-year share and margin growth.
3 / C-suite right hand (Arterra/Weston Foods)
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Acted as Fractional Chief of Staff through a pivotal growth phase, translating strategy into execution across functions.
